7-day free trial · No card required
How It Works
Matched betting uses simple maths to turn bookmaker free bets into cash. Here's how:
1
Pick an offer
A bookmaker offers you a free bet — e.g. "Bet £10, get a £20 free bet." We find the best ones for you.
2
Place two bets
You back a result at the bookmaker. We lay (bet against) the same result on Betfair for you, so both outcomes are covered.
3
Unlock your free bet
Your qualifying bet usually costs a small amount because both sides are covered. That unlocks the free bet.
4
Extract the profit
Repeat the process with the free bet. None of your own stake is on the bookmaker side this time, so you keep most of its value.
See the Maths
An illustration of a £20 free bet offer, with 2% Betfair commission:
Step 2: Free Bet
Free bet
£20 on Team B at 5.0 (bookmaker)
Lay bet
£15.44 against Team B at 5.2 (Betfair)
Money needed
£64.85 on Betfair
Profit
+£15.13
At least £15.13 whichever team wins, if both bets are placed at these odds.
Total profit from this offer:
+£0.00
Our wizard works out these stakes and places the Betfair bets for you. Odds move, so real results vary from offer to offer.
Start your free trial and see your first offer through.
What is Matched Betting?
Matched betting is a legal way to turn bookmaker free bets and incentives into cash.
You place bets on both sides of an outcome, so the result makes little difference to what you end up with. You aren't relying on luck, but these are still bets with your own money, and a mistake can cost you.
Betting winnings aren't taxed under current UK rules.
Learn More about Matched Betting
Why Smart Matched Betting?
Matched betting usually means working out a lay stake and placing it on Betfair yourself. That's where beginners get nervous and make mistakes.
With us, you place the bookmaker bet and we do the rest: finding a close match, calculating the stake and placing your Betfair bet automatically. We also tell you the result of the game when we can.
Fast
Register and link your Betfair account, and your 7-day free trial starts straight away. You can then open a bookmaker account and start your first offer in one sitting, without learning the techniques first.
Bets settle when their events finish, so your profit from an offer can take a few days to come through.
Easy
Our wizard shows you one step at a time and tells you exactly which bet to place.
You still need to copy each bookmaker bet carefully, and you'll need to open a few accounts. It can feel like a lot at first, which is why we're on Discord seven days a week.
Safe
Our Betfair Integrated wizard safely automates the matched betting process.
We never hold any of your money. You will only ever deposit funds with a bookmaker or Betfair.
The Betfair link lets us place your lay bets and show your balance. We do not have access to your bookmaker accounts, or need any of their details.
Built by Matched Bettors, for Matched Bettors
Our team has years of personal matched betting experience. We built Smart Matched Betting because we wanted a tool that took the guesswork out of the process.
Meet the teamWhat does it cost?
Nothing for your first 7 days. Every new account starts with a free trial: every offer, full access, no card required.
After that, it's £19.99 a month, or £199.99 a year, which saves £39.89. Cancel any time.
A couple of offers like the example above would cover a month.
View our Pricing page for full details.
Benefits
Sign-up offers with over £500 expected profit if you complete them all
Bookmaker odds compared with Betfair
Automated Betfair bet placement
New offers added every week
Automatic profit tracking
Weekly guide to the best offers
Discord community and support available seven days a week
Refer friends and earn Amazon Voucher bonuses!
Common Questions
Is there a free trial?
Yes. Every new account gets a 7-day free trial with full access to every offer. It starts when you link your Betfair account, and no card is required. After that it's £19.99 a month or £199.99 a year.
Is this really legal?
Yes. Matched betting is legal in the UK. You're using free bet promotions as the bookmakers offer them, although they can restrict your account if they choose. Betting winnings aren't taxed under current UK rules.
This sounds too good to be true. What's the catch?
It's the most common reaction. The profit comes from the free bet the bookmaker gives you, and bookmakers offer those to attract customers who go on to keep betting. The catches: it takes time and care, you need money to bet with, sign-up offers are one-off, and bookmakers may restrict accounts that only take offers.
Is it gambling?
You place bets at bookmakers and on Betfair, so advertising rules treat it as gambling-related and it's for over 18s only. You aren't relying on who wins, because both outcomes are covered. If gambling has ever been a problem for you, matched betting isn't for you.
Can I lose money?
Yes, if something goes wrong: a mistake copying a bet, missing an offer's terms, or odds moving before your bet is placed. When followed correctly, a qualifying bet typically costs a small amount, and the free bet then makes more than that. We never promise a result.
How much money do I need?
No card is needed for the trial, but you do need your own money to bet with. A single offer can need around £30 to £65 available at a time, and we suggest having £200 to £300 to work through the sign-up offers. It stays in your own bookmaker and Betfair accounts.
How much can I make?
It depends on the offers you complete and the time you put in. Sign-up offers add up to over £500 of expected profit if you complete them all, but they are one-off. After that, smaller reload offers continue, and earnings usually fall as bookmakers restrict accounts. It isn't a replacement for a job.
Will bookmakers restrict my account?
Probably, in time. Bookmakers can limit your stakes or stop giving you offers, and that's the usual way a matched betting journey slows down. Some restrict accounts within weeks and others take much longer.
Why do bookmakers offer free bets if people can profit from them?
Free bets are a marketing cost for bookmakers. They know that most customers will carry on betting after using the free bet, which is profitable for them long-term.
Do I need any experience?
No. Our wizard takes you through every step, and you don't need to know about odds or sport. You place the bookmaker bets carefully, and the software places your Betfair bets automatically.
Is my money safe?
We never hold your money. All funds stay in your own bookmaker and Betfair accounts. The Betfair link lets us place your lay bets and show your balance, and you can unlink at any time. We have no access to your bookmaker accounts.